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Measuring online influence There is great focus on the social media landscape, and there are several marketers trying to understand the true value of social influence and which RODMI (Return of Digital Marketing Investment) could be expected from social media efforts[1]. Among many attempts, Klout, an online service was developed to try to measures the online [...] On my blog post “Boiling the plate”, I offer a copy of the template I made for ensuring that a campaign is coherent, no matter what market or media used. I’ve got many mails asking for a copy, therefore I’ve decided to make it available to all. I made the template and I adapt it according [...] I’ve posted a question on Linkedin regarding Boilerplates; what they are and how to use them. It turned out a very interesting discussion and a good complement to my previous post “Boiling the plate”. Traditional understanding and use of Boilerplates The original understanding of “boilerplate” refers to a standardized text that is re-used in different circumstances without [...] Update: 03rd. February 2009 – please read the related post “Boiling different plates” Personally I’ve been addicted to Boilerplates, as I find them a fantastic tool that makes marketing and communication much easier to coordinate and to produce. A Boilerplate is a piece of text that can be used as basis for any kind of communication, a [...] |
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