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On my blog post “Boiling the plate”, I offer a copy of the template I made for ensuring that a campaign is coherent, no matter what market or media used. I’ve got many mails asking for a copy, therefore I’ve decided to make it available to all. I made the template and I adapt it according [...] Copyright Claudia Stucki Everybody that has anything to do with marketing has heard and used the famous Unique Selling Proposition. What now, what is this UBP all about? It’s very simple. UBP stands for Unique Buying Proposition. As opposed to the inside-out approach of the USP, the UBP focus the customer needs. The Unique Buying Proposition states [...] I’ve posted a question on Linkedin regarding Boilerplates; what they are and how to use them. It turned out a very interesting discussion and a good complement to my previous post “Boiling the plate”. Traditional understanding and use of Boilerplates The original understanding of “boilerplate” refers to a standardized text that is re-used in different circumstances without [...] Update: 03rd. February 2009 – please read the related post “Boiling different plates” Personally I’ve been addicted to Boilerplates, as I find them a fantastic tool that makes marketing and communication much easier to coordinate and to produce. A Boilerplate is a piece of text that can be used as basis for any kind of communication, a [...] |
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