February 2012
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Boilerplates & customer service

Some companies aim to improve their costumer service by using boilerplates. They believe that it would help them to a better customer service, by speeding up processes. And in theory they could be right. It is considered good customer service to give prompt responses to inquiries and complaints.

BUT…

We live in a time where individuals are [...]

Company karma and branding

guardian.co.uk

The eruption of the Icelandic volcano Eyjafjallajokull in April 2010 has shaken Europe, closing all airports in Northern Europe and causing huge financial losses in the travel industry. On diverse social media you could read of people stranded around the world – and the terrible service they got from their airlines, travel organizers, etc.: [...]

Getting bored away...

I just read this very cool blog post on consumer behavior, the “Levy flight” describing loyal users/ consumers behavior.

In short, someone finds your site/ joint, starts using it, recommend to their friends, but after a while they feel there is no more value to be harvested at they go looking for somewhere else. It is [...]

Negative brand equity

I just heard from one in my network about his experiences while looking for a job. He went through a series of interviews and was offered the position. Without getting into details here on what exactly happened, the company managed to step on his toes BIG TIME, so he decided not to take the job. [...]

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