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Some companies aim to improve their costumer service by using boilerplates. They believe that it would help them to a better customer service, by speeding up processes. And in theory they could be right. It is considered good customer service to give prompt responses to inquiries and complaints. BUT… We live in a time where individuals are [...] I have had a couple of requests lately regarding Value Propositions. It seems to me that there are still many companies confused about what Value Proposition is and how to use it. Value Proposition is basically an internal strategic “MAP” to be used as core of any communication to be made externally or internally at the [...] |
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