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Company karma and branding

guardian.co.uk

The eruption of the Icelandic volcano Eyjafjallajokull in April 2010 has shaken Europe, closing all airports in Northern Europe and causing huge financial losses in the travel industry. On diverse social media you could read of people stranded around the world – and the terrible service they got from their airlines, travel organizers, etc.: [...]

Negative brand equity

I just heard from one in my network about his experiences while looking for a job. He went through a series of interviews and was offered the position. Without getting into details here on what exactly happened, the company managed to step on his toes BIG TIME, so he decided not to take the job. [...]

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