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Some companies aim to improve their costumer service by using boilerplates. They believe that it would help them to a better customer service, by speeding up processes. And in theory they could be right. It is considered good customer service to give prompt responses to inquiries and complaints. BUT… We live in a time where individuals are [...] I’ve posted a question on Linkedin regarding Boilerplates; what they are and how to use them. It turned out a very interesting discussion and a good complement to my previous post “Boiling the plate”. Traditional understanding and use of Boilerplates The original understanding of “boilerplate” refers to a standardized text that is re-used in different circumstances without [...] Update: 03rd. February 2009 – please read the related post “Boiling different plates” Personally I’ve been addicted to Boilerplates, as I find them a fantastic tool that makes marketing and communication much easier to coordinate and to produce. A Boilerplate is a piece of text that can be used as basis for any kind of communication, a [...] I have had a couple of requests lately regarding Value Propositions. It seems to me that there are still many companies confused about what Value Proposition is and how to use it. Value Proposition is basically an internal strategic “MAP” to be used as core of any communication to be made externally or internally at the [...] |
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