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I came across this great project developed together with Google containing this amazing interactive music video. To watch it you have to have Google Chrome installed: http://www.thewildernessdowntown.com/ It’s a relatively new technology, still being tested. It comprises amazing possibilities for on line activities. I do believe that the first campaigns using this new technology will be able [...] November 20th, 2010 | Tags: Google Chrome, Marketing Tool, online technology, Viral Marketing | Category: in English, Marketing, Tools, Trends, Viral Marketing | Leave a comment
Here goes a short definition: “Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits [...] November 17th, 2010 | Tags: Branding, buzz, C-Moon & Kypski, crowdsourcing, Facebook, Hyves, Marketing Tool, Social Media, Twitter, Viral Marketing | Category: Branding, in English, Marketing, Trends, Viral Marketing | Leave a comment
guardian.co.uk The eruption of the Icelandic volcano Eyjafjallajokull in April 2010 has shaken Europe, closing all airports in Northern Europe and causing huge financial losses in the travel industry. On diverse social media you could read of people stranded around the world – and the terrible service they got from their airlines, travel organizers, etc.: [...] April 26th, 2010 | Tags: brand equity, Branding, Communication, Customer Loyalty, Customer Relations, Marketing | Category: Branding, Communication, in English, Marketing, Strategy, Viral Marketing | Leave a comment
I just read this very cool blog post on consumer behavior, the “Levy flight” describing loyal users/ consumers behavior. In short, someone finds your site/ joint, starts using it, recommend to their friends, but after a while they feel there is no more value to be harvested at they go looking for somewhere else. It is [...] April 8th, 2010 | Tags: Branding, Communication, Customer Loyalty, Levy flight, Marketing, Online marketing | Category: Branding, Communication, in English, Marketing, Viral Marketing | Leave a comment
Viral Growth Copyright Seth Godin Using social media as a buzz generator has become the thing to do in marketing. You have the perfect smooth media for Experiential Marketing and in theory it is the ultimate viral marketing media. But how come companies are having a hard time making it work? What are the pitfalls? The [...] March 10th, 2010 | Tags: Branding, buzz, Communication, Experiential Marketing, Marketing, Marketing Tool, Social Media | Category: Branding, Communication, in English, Marketing, Viral Marketing | 3 comments
I’ve been writing about branding and I realize that it seems to me that there is a misconception of what branding really is amongst my readers. Most relate branding to “have a known name” while others think of logos and visual identity. Branding is however much more than that. The objective of branding is not to [...] March 3rd, 2010 | Tags: Branding, buzz, Marketing, Marketing Tool, Viral Marketing | Category: Branding, in English, Marketing, Strategy, Viral Marketing | One comment
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