Branding | VirtualSanity

Social Media Trends: Crowdsourcing

Here goes a short definition: “Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits [...]

Boilerplates & customer service

Some companies aim to improve their costumer service by using boilerplates. They believe that it would help them to a better customer service, by speeding up processes. And in theory they could be right. It is considered good customer service to give prompt responses to inquiries and complaints.

BUT…

We live in a time where individuals are [...]

Company karma and branding

guardian.co.uk

The eruption of the Icelandic volcano Eyjafjallajokull in April 2010 has shaken Europe, closing all airports in Northern Europe and causing huge financial losses in the travel industry. On diverse social media you could read of people stranded around the world – and the terrible service they got from their airlines, travel organizers, etc.: [...]

Getting bored away...

I just read this very cool blog post on consumer behavior, the “Levy flight” describing loyal users/ consumers behavior.

In short, someone finds your site/ joint, starts using it, recommend to their friends, but after a while they feel there is no more value to be harvested at they go looking for somewhere else. It is [...]

Viral Marketing and Social Media

Viral Growth Copyright Seth Godin

Using social media as a buzz generator has become the thing to do in marketing. You have the perfect smooth media for Experiential Marketing and in theory it is the ultimate viral marketing media. But how come companies are having a hard time making it work? What are the pitfalls?

The [...]

What tha heck is branding?

I’ve been writing about branding and I realize that it seems to me that there is a misconception of what branding really is amongst my readers. Most relate branding to “have a known name” while others think of logos and visual identity. Branding is however much more than that.

The objective of branding is not to [...]

Is being first mover enough?

We all heard about the benefits of being first movers, but what does this mean? Is it always good to be first mover?

Toyota Prius, for instance. Absolute first mover. It was created in 1997 and it aimed to save us from greenhouse effect. An “innovative” hybrid machine of gasoline and electricity, able to get more [...]

Is it ok to say “No” to a customer?

Often sales mentality dictates that just about anything should be done to turn a prospect into a customer, including stretching the truth, promising more than what can be delivered. We’ve all heard “The customer is king, the customer is always right”. I would rather say “If the customer is king then honesty is god”

My postulate [...]

Boiling different plates

I’ve posted a question on Linkedin regarding Boilerplates; what they are and how to use them. It turned out a very interesting discussion and a good complement to my previous post “Boiling the plate”.

Traditional understanding and use of Boilerplates

The original understanding of “boilerplate” refers to a standardized text that is re-used in different circumstances without [...]

Guidelines to personal branding

uide to self-branding: how to become internationally known as expert in your [...]

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