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30-40 years ago or so marketing gurus such as Philip Kotler already pointed out the importance of customer centricity. However product development has mainly been driven by technology and the role of marketing was merely to “create the need” to match the company’s products.
But time has proven Kotler and friends right, and business development is [...]
I came across this great project developed together with Google containing this amazing interactive music video.
To watch it you have to have Google Chrome installed: http://www.thewildernessdowntown.com/
It’s a relatively new technology, still being tested. It comprises amazing possibilities for on line activities. I do believe that the first campaigns using this new technology will be able [...]
Here goes a short definition: “Crowdsourcing is a distributed problem-solving and production model. In the classic use of the term, problems are broadcast to an unknown group of solvers in the form of an open call for solutions. Users—also known as the crowd—typically form into online communities, and the crowd submits [...]
On my blog post “Boiling the plate”, I offer a copy of the template I made for ensuring that a campaign is coherent, no matter what market or media used. I’ve got many mails asking for a copy, therefore I’ve decided to make it available to all.
I made the template and I adapt it according [...]
Some companies aim to improve their costumer service by using boilerplates. They believe that it would help them to a better customer service, by speeding up processes. And in theory they could be right. It is considered good customer service to give prompt responses to inquiries and complaints.
BUT…
We live in a time where individuals are [...]
guardian.co.uk
The eruption of the Icelandic volcano Eyjafjallajokull in April 2010 has shaken Europe, closing all airports in Northern Europe and causing huge financial losses in the travel industry. On diverse social media you could read of people stranded around the world – and the terrible service they got from their airlines, travel organizers, etc.: [...]
I just read this very cool blog post on consumer behavior, the “Levy flight” describing loyal users/ consumers behavior.
In short, someone finds your site/ joint, starts using it, recommend to their friends, but after a while they feel there is no more value to be harvested at they go looking for somewhere else. It is [...]
Viral Growth Copyright Seth Godin
Using social media as a buzz generator has become the thing to do in marketing. You have the perfect smooth media for Experiential Marketing and in theory it is the ultimate viral marketing media. But how come companies are having a hard time making it work? What are the pitfalls?
The [...]
I’ve been writing about branding and I realize that it seems to me that there is a misconception of what branding really is amongst my readers. Most relate branding to “have a known name” while others think of logos and visual identity. Branding is however much more than that.
The objective of branding is not to [...]
We all heard about the benefits of being first movers, but what does this mean? Is it always good to be first mover?
Toyota Prius, for instance. Absolute first mover. It was created in 1997 and it aimed to save us from greenhouse effect. An “innovative” hybrid machine of gasoline and electricity, able to get more [...]
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