I just read this very cool blog post on consumer behavior, the “Levy flight” describing loyal users/ consumers behavior.
In short, someone finds your site/ joint, starts using it, recommend to their friends, but after a while they feel there is no more value to be harvested at they go looking for somewhere else. It is valid both for virtual but also for analogue visits/use.
Important to be aware of. But how to avoid it?
Of course you can keep giving new features and improving, but is that enough?
Set cell phone companies. We are overwhelmed by messages regarding new features and improvements, but after a while it’s just boring. It’s expected. EVERY BODY does that. It takes to re-invent the cell phone concept to waken consumers again, just like iPhone did.
Is it possible to keep re-inventing your product/ service not to loose the interest of users? I agree with Seth in his blog that we need to add The Levy Flight parameter when thinking branding and communication strategies.
