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Often sales mentality dictates that just about anything should be done to turn a prospect into a customer, including stretching the truth, promising more than what can be delivered. We’ve all heard “The customer is king, the customer is always right”. I would rather say “If the customer is king then honesty is god” My postulate [...] I’ve posted a question on Linkedin regarding Boilerplates; what they are and how to use them. It turned out a very interesting discussion and a good complement to my previous post “Boiling the plate”. Traditional understanding and use of Boilerplates The original understanding of “boilerplate” refers to a standardized text that is re-used in different circumstances without [...] |
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