In this blog I share some of my experience and knowledge in different subjects including marketing, mobile business, strategy, etc. I hope to keep a very practical approach so it can be useful to others in their daily work. If you want to get updates on new blog posts please [SUBSCRIBE] to this blog – Follow the guidelines from the
75% of Danish teen parents don’t mind their children doing in-app purchases! This survey has shown again why we should never make assumptions but instead strive to get hard data on target groups. Here you can see the results regarding how parents relate to advertising and in-app purchase by their children.
More results from the survey on mobile apps (March-April 2013) Devices & preferred apps The majority use apps from their smartphone or tablet. Digging into the 12% stating that they do not use apps I couldn’t find a common ground for the reasons they do not use: the majority had mobile devices and a very active Facebook use, showing that
Results of a survey from 2013 showing the penetration of mobile devices, globally and in US, US, Denmark and Brazil.
Today I closed the survey with 503 respondents from 27 countries (Denmark 35%, Brazil 29%, UK 13% and USA 11%). The answers were collected through targeted adds on Facebook, Linkedin networks and groups, site database and virally through my personal network. 69% women 31% men The survey shows general data for online adults, however as the main focus is to
Infographics Results of the Brazilian survey on mobile apps, made March 2013 by VirtualSanity Infográfico com resultados da pesquisa sobre aplicativos móveis, feita em março 2013 por VirtualSanity – If you wish to see an English version, let me know and I will translate it
Presentation of a LEAN Manager main paper showing LEAN methodology applied in a marketing department context